Eurostar uses billboards to display tweets
Eurostar Live, launching this week, will see the train operator fuse real-time social media and digital with above line advertising. Across travel stations in London and South East England, 363...
View ArticleRoamz location app takes intelligence from real time data
This location-based mobile app, called Roamz, pulls in real-time data and updates from Facebook, Foursquare, Instagram and the application’s own data stream to reveal what people are doing in the local...
View ArticleCNN uses HTML5 to bring site to life in real-time
This HTML5-powered website was built by CNN to recognise the recent mark the COP17 climate change conference in Durban.An online visualisation consists of an interactive 3D globe populated with plants...
View ArticleGoogle Maps' live traffic updates powered by the crowd
Google Maps has incorporated real-time traffic updates, particularly useful for smartphone users planning their journeys.The search giant has introduced colour coded roads, in a familiar traffic...
View ArticleNew fashion tool lets you ape Europe's most stylish cities
Pimkie, the French female fashion retailer, has launched a new tool that helps you decide what to wear in the morning depending on what is trending in the world’s most fashionable cities.Tags:...
View ArticlePepsi unveils real time dashboard powered by social media
Pepsi has unveiled a social-media powered, real time dashboard that curates up to the second music and entertainment news, as part of a new celebrity endorsed global campaign launching in May called...
View ArticleMicroscope invented that displays 3D objects in real-time
Japanese research groups have ushered in a substantial number of three-dimensional technological advancements to date, and this one counts as another world first. The Japan Science and Technology...
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C&A's FashionLike gives Facebook 'likes' an in-store presence
Clothes retailer C&A has launched a marketing push in Brazil that offers customers real time fashion feedback on the items they’re browsing in-store.Items in-store are hung on digitalised hangers,...
View ArticleNike uses projection mapping technology to create real-time experience
In Tokyo, Nike created this – an interactive projection mapping experience controlled by a shoe wired up to pressure sensors and plugged into an Arduino interactive mapping board.The effect allowed...
View ArticleTwitter dedicates curated stream to Euro 2012
Twitter has been making moves of late to align itself as the place for sports fans to interact during live games. Recently NASCAR became the first sports league to form an official partnership with the...
View Articleapp hijacks customers from the competition
Guatemalan shoe shop, Meat Pack, needed to launch a new campaign to rival that of other trainer stores in the area.Specialising in selling trainers from global and ubiquitous brands such as the likes...
View ArticleGoogle and ComScore fuse ad measurement and management
A new partnership between ComScore and Google will see ComScore’s vCE metric, which creates a digital metric comparable to other brand metrics such as reach, frequency and GRPs, built into Google’s...
View ArticleThe programmatic world of the future through the eyes of the consumer
Marketers spend a great deal of time thinking over innovations in programmatic advertising, but what about our end goal – the consumer? How will it change their world in the future?Here’s an insight...
View ArticleWhy trust must be built in programmatic
Real-Time Bidding (RTB) has dominated the programmatic advertising boom for the past five years. However, as programmatic direct is projected to be the driving force behind its future growth, there...
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